Posted 4306 days ago
Thermo Fisher Scientific is seeking a marketing analyst for its Portage operation. This is a full-time, mid-senior level position in marketing in the pharmaceutical industry.
Job Description
Position Summary:
The Marketing Analyst reports into the Director Marketing & Strategy and provides information, insight, and analysis regarding customers, markets, competitors, product preferences, and marketing practices and trends to support business decisions for existing and future products and services.
This person will be involved in the following:
• Preparing ROI analysis of all sales and marketing campaigns and sales activities
• Designing market research projects that answer specific business questions
• Developing and managing the marketing strategic tools (i.e. Buying Process, Market Map)
• Identifying and measuring key performance indicators (KPIs) for multichannel marketing initiatives
• Establishing monthly, quarterly and annual reviews of the performance of the business in relation to the annual plan and key strategic initiatives
• Evaluating market penetration and identifies new market opportunities
• Analyzing marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
• May compile and analyze statistical data on past sales and trends to forecast future trends and state-of-the-art changes
• Applying sound qualitative and quantitative techniques to interpret data and support recommendations
• Staying informed about developments in the environment that may impact the success of company products and initiatives (e.g., disease prevalence, healthcare treatment, and healthcare reform, social, political, and economic changes, etc.)
• Evaluates data and makes recommendations on marketing actions
• Participating in the development of materials for presentations and new approaches directed toward the expansion of all product lines
Desired Skills and Experience
Minimum Requirements/Qualifications:
• Proven ability to plan and manage various research projects, evaluate demographics, competition, pricing, distribution channels and marketing outlets, etc., and successfully analyze and communicate findings to management
• Excellent listening and oral and written communication skills
• Strong work ethic and ability to complete tasks within tight deadlines
• Attention to detail
• The ability to work independently and in a multi-disciplinary team environment
• The ability to be flexible, open-minded, and adapt successfully to changing business conditions
• Strong analytical and data management skills with a high level of experience and skill with Excel, Word, and PowerPoint
• Must have the drive to succeed and the ability to learn, grow, develop and assume increasing responsibilities
• The ability to travel 5 – 10 percent of the time
• Formal project planning skills and experience with Access are preferred
Non-Negotiable Hiring Criteria:
• Bachelor’s Degree or MBA (preferred), in business, marketing, finance, or other related field
• Minimum of three to five years of experience in at least one of the following areas (preferred within the pharmaceutical or diagnostics industry):
-- Sales analytics
-- Marketing
-- Marketing analytics
Company Description
Thermo Fisher Scientific is the world leader in serving science. Our mission is to enable our customers to make the world healthier, cleaner and safer. With revenues of $12 billion, it has approximately 39,000 employees and serve customers in pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as in environmental and process control industries.