With such a recognizable moniker you'd think Kalamazoo wouldn't need nicknames, but through the years changing names have reflected the city's refusal to stand still. The Zoo, Celery City and Mall City are a few. The innovative thinking that brought downtown Kazoo the nation's first pedestrian mall in 1959 thrives today. Innovations in life sciences, biotechnology and pharmaceuticals combined with expertise of Kalamazoo's universities - Western Michigan, Kalamazoo College, Kalamazoo Valley Community College and Davenport College - make the city a center of research, development and technology. It's all part of an eclectic, vibrant city with a cultural scene that Kalamazooans love to boast about. The Kalamazoo Symphony, Kalamazoo Institute of Art and scrappy local theater companies are a few of the offerings. Locals love their festivals, many at the Arcadia Festival grounds, and their outdoors, whether it's taking to the Kalamazoo River or biking the Kal-Haven trail or golfing at the nationally-acclaimed Milham Park course. The city's sports fans have competitive college teams, minor league baseball and hockey to follow. And it all comes with a Promise. All high school graduates who live in Kalamazoo qualify for a scholarship that pays 100 percent of their tuition at any public university or community college.