Kalamazoo is one of 27 Michigan communities to have Pure Michigan partnership promotional campaigns -- via radio, TV, billboards and the Internet -- that draw attention to those cities, reports MLive.com.
George Zimmermann, vice president of Travel Michigan, played the spot featuring Kalamazoo for local business and civic leaders at a recent presentation on the goals of the Pure Michigan campaign. The radio spot will continue to air through August.
Excerpt:
"For every dollar we send out of state for advertising, there are enough new visitors ... that the state makes $3. Pure Michigan makes money for the state," Zimmermann said.
For more on the campaign, please read the
rest of the story.
Source: MLive.com
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