Lisa Garcia, a marketing and advertising veteran, and native of Kalamazoo, has been hired to work with area businesses in Western Michigan University's local business engagement office.
The office is part of the Michigan Corporate Relations Network--M-CRN. The unit to be led by Lisa Garcia is designed to be a one-stop shop to provide business access to University expertise and student talent.
Garcia has more than 13 years of experience at various marketing, advertising and design agencies in New York, Chicago and Dallas. Her clients have included Nickelodeon, Wal-Mart and Geoffrey Beene. Garcia spent the past five years at Schawk & Anthem providing strategic design solutions for Kellogg and has worked on brands including Special K, Pop-Tarts and FiberPlus.