An expertise in digital ad campaigns makes Biggs Gilmore a stand out, reports Ad Age.
The bible of the advertising world named the company the small agency of the year for those with 76 to 160 employees.
"They box above their weight," said Mark Baynes, VP-global chief marketing officer, Kellogg Co. "They're a middleweight (company) boxing like a heavyweight, with work that's reflective of a far bigger agency."
Excerpt:
Today, Biggs Gilmore is a 106-person digital player with a second office in Chicago. Reporting $10.1 million in 2009 revenue, the shop is the interactive agency of record for brands such as Heinz Ketchup, Frosted Flakes, Rice Krispies, Pop-Tarts, Cottonelle, Corn Pops and Morningstar Farms, among other consumer-package-goods titans.
(During the recession) Biggs Gilmore leveraged the primary advantage of its small stature: dexterity. While the agency was hemorrhaging traditional advertising opportunities, the partners recognized the opportunity to help companies navigate the digital realm.
To find out more about how the agency has thrived in the face of a recession, read the
rest of the story.
Source: Ad Age
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