Lisa Ambrosio, who took over the reins of her family's Wenke Greenhouses Jan.1, comes in at a time when her job will be to wrestle with an industry that is undergoing huge changes, reports MLive.
Across the industry, sales have remained flat and profit margins continue to shrink. In Kalamazoo County, there has been little, if any, new greenhouse construction in the past five years -- in contrast to the previous five years, which saw 5 to 10 percent growth annually, said Lorence Wenke, Ambrosio's father. Shrinking profit margins have prompted some growers to retire, others to sell out, and there are fewer, larger operations now.
Excerpt: Ambrosio's biggest challenge in leading what Wenke said is the 29th largest greenhouse business in the nation will be learning to adapt to changing consumer demand in a very competitive environment where there is little room for mistakes.